Institute for International Research (iiR), España
Branding

Institute for International Research (iiR), España is an affiliate of the U.K. based Informa plc, a company that provides hundreds of thousands of business executives with knowledge and skills through training, conferences, seminars, e-Learning, blended solutions, exhibitions, consulting and mentoring. Buckenmeyer & Co. was commissioned to overhaul the brand’s presence in Spain, redrawing the logomark, developing a new wordmark with English-language taglines, applying the new logo system to various media and developing a comprehensive design system and style guide for the company’s marketing materials.