Negocio & Estilo de Vida
Daily Newspaper Redesign

Launched in April 2006, Negocio is Spain's first free subscription newspaper and is the business press market leader with a daily circulation of 78,000. The aim of the 2008 redesign was to modernize its image and blur the distinction between “paid” and “free” content. It was important for the redesign to depict Negocio as a “quality paper” given the general bias against free papers by readers of daily business periodicals.