El Economista wins World's Best-Designed Newspaper for 2006 with refreshing approach to business news
The Spanish business daily El Economista was named a World's Best Designed Newspaper for 2006 by the Society for News Design (SND). In lauding the financial paper, judges cited its easy-to-read, full color format that engages readers who do not ordinarily follow the financial press.
Judges at the 28th edition of the Society for News Design (SND) annual competition said that “ El Economista is a beauty, a true gem. It should appeal to everyone—not just business junkies.”
Former El Mundo and Washington Post designer Miguel Buckenmeyer created the final prototype of El Economista and was the art director throughout 2006, the paper's first year of circulation. Javier Errea contributed an initial conceptual prototype that was used by Buckenmeyer and the editor of El Economista, Carlos Salas, as a basis for development.
Buckenmeyer and Salas wanted to create a different model from the other financial papers in Spain given that readers today have very little time to devote to any one medium. Business information—with its heavy reliance on information graphics and illustration—provides an opportunity to communicate news in a highly visual, to-the-point and not overly formal way.
The SND judges, who aimed to find “excellence from cover to cover” from among over 350 papers entered in the contest, awarded their effort. “This very visual paper is well printed, well crafted, crisp and clean. Graphics and illustrations are a distinctive strength—from section fronts to inside pages. Typography is modern, with a classical feel. Color accentuates rather than dominates. There is a great variety of visuals combined with a tremendous attention to detail that creates an interesting fusion of freshness and seriousness.”
Under Buckenmeyer's art direction, El Economista also won the Best-Designed Newspaper in its class in the 2006 competition of the SND-E, the Spanish-Portuguese chapter of the SND. In addition, the newspaper was awarded Front Page of the Year and a Judges' Special Recognition award for its use of illustration.
The three other papers that were also named World's Best by the SND include Estonia 's Aripev , Denmark 's Politiken, and Germany 's Frankfurter Allgemeine Sonntangszeitung.
The SND is an international organization founded in 1979 that brings together over 2,500 journalists and academics from over 40 countries. Its mission is to enhance communication around the world through excellence in visual journalism. The annual contest was held at the Syracuse University the week of February 17-19, 2006.